Our story
Fashion that doesn't
cost a fortune
seathru.is a women's fashion label born in Chennai, built on a simple idea — trendy, well-made clothing shouldn't empty your wallet. Most pieces under ₹499.
How it began
It started on Instagram
What began as a small feed of curated looks on @seathru.clothing quickly grew into a community of women who love to dress well without overthinking the price tag. Every drop is chosen for how it makes you feel — playful, confident, effortless.
Today we ship across India, but our heart is still very much in the DMs where it all began.
What we stand for
Small label, big heart
Under ₹499
Affordable by design. We keep margins lean so you can refresh your wardrobe often.
Curated, not cluttered
Small, thoughtful drops of the trends actually worth wearing this season.
Made for real life
Comfortable fabrics and flattering fits you'll reach for again and again.
Come say hi
Visit us in Besant Nagar
Prefer to try before you buy? Our store in Besant Nagar, Chennai is open to browse the latest collection in person.
Besant Nagar, Chennai, Tamil NaduEmail us at hello@seathru.clothing or say hi on our contact page.
Behind the label
The team
We're a tiny, women-led team of stylists, packers and customer-care folk who obsess over every order. When you message us, a real person from Chennai replies — usually the same one who picked out that dress you love.